Joanne Yulan Jong

Joanne Yulan Jong

Founder, Yulan Creative

Joanne Yulan Jong, a graduate of the Royal College of Art, has more than 20 years experience working in luxury fashion and retail.

She has an impressive portfolio of many famous clients including Giorgio Armani, Daks Simpson, The Austin Reed Group, The White Company, Liberty, ME+EM and Petit Tribe (Winner of the Smallish Design Awards 2015 Best Newcomer award and the Vogue Italia New Talents award 2016). She published her bestselling book The Fashion Switch the new rules of the fashion business in 2017. A passionate fashion futurist, she is asked regularly to deliver guest lecturers at industry events, universities and museums such as the V&A. She has been invited to be a regular columnist for WWD.