Jessica Mason
Jessica Mason launched Piglet in January 2017 following working for six years in PR and marketing in London and Dubai. During this time, she followed the rise of digitally native direct-to-consumer brands such as Everlane and Glossier. Jessica has taken this model and applied it to her growing linen business.
The brand started with 100% linen bedding which was available in three colourways in 2017. Today, Piglet's collections include bed linen, table linen and sleepwear, all available in Piglet's signature 100% French flax stonewashed linen.
Piglet has quickly gained a cult following amongst lovers of high-quality, natural basics. Piglet finds beauty in the unpolished look of stonewashed linen, believing that imperfections and creases are a symbol of loving use.
This year, Piglet has already launched it's first ever month long pop-up shop in Notting Hill as well as collaborated with artist Alexandria Coe on a limited edition pair of pyjamas.