Speakers

Francesca Pittaway is the CEO of Biscuiteers, a role she took on in early 2025. Joining from Not On The High Street, where she spent 10 years and most recently served as Commercial Director, Francesca brings with her years of industry expertise in driving sustainable business growth, identifying market opportunities, and forging thoughtful, strategic partnerships. 

Francesca began her career at the BBC in legal and business affairs before moving into buying, e-commerce, and partnerships at BBC Children in Need, where she spent 8 years developing commercial opportunities to support the charity’s work. During her tenure at Not On The High Street that followed, she played a pivotal role in elevating the business into one of the UK’s most loved online marketplaces. There, she led initiatives across e-commerce, partnerships, product development, and commercial strategy, earning a reputation for her collaborative approach and her ability to deliver long-term value through strategic vision and strong execution.