Eve Kekeh is the founder of Bundlee, the UK’s first baby clothing rental subscription. Using circular economy principles, Eve started Bundlee in 2018to tackle the challenge of baby clothing waste. Since then, Bundlee has saved thousands of garments from landfill and over 12,000kg of carbon. Bundlee has been featured in Vogue and The Guardian. In 2020, Eve was honoured as one of Forbes 30 Under 30 Social Entrepreneurs in Europe.