Carolina Calzada is an expert in colour marketing and strategies for creative businesses. She has worked in colour consultancy for the last 10 years as the Managing Director of Global Colour Research and Colour Hive. Through her work, Carolina has helped companies to implement colour strategy ideas into their product development process and marketing initiatives. Carolina is a member of the Society of British and International Design (SBID), where she is Chairman for Innovation at the Colour Council.  She also works with many prestigious universities and design associations