Ever wonder how brands like Apple can release any product and it will be a hit? How some brands succeed in gaining lifetime loyalty from customers? Or how you can instantly recognise certain brands, even without seeing their logo?

In this insightful session, Cara will guide you through essential branding lessons for smaller independent brands, drawing inspiration from national and global successes - with tips that (thankfully!) transcend the need for these big brands’ hefty marketing budgets.

This workshop is perfect for independent brands who want to take things to the next level, going from playing small to becoming a recognised and beloved brand.