FYG Back to Basics Collection

A carefully curated fragrance wardrobe of 12 scents, each with its own personality, mood and character, designed to help customers find the fragrance that feels right for them.

From the rich, decadent character of Orchid Noir and the freshness of Rock Salt & Driftwood to the citrus lift of Lemongrass & Ginger and the warmth of Cuban Tobacco & Oak, the collection spans fresh, floral, woody, fruity, spicy and indulgent fragrance profiles.

The range extends across candles, reed diffusers, wax melts, fragrance oils, hand and body products, refills and gifting, allowing retailers to build anything from a focused fragrance edit to a substantial FYG presentation.

FYG candles and wax products use our coconut and non-GMO rapeseed wax blend, while considered packaging and refill formats form part of our approach to creating products designed for modern, more responsible retail.

Why retailers choose Back to Basics:

• 12 established fragrances with broad customer appeal
• Multiple price points from impulse purchase through to gifting
• Home fragrance, bath and body within one coordinated collection
• Strong repeat-purchase opportunities through wax melts, oils and diffuser refills
• Pick & Mix Wax Melts create an interactive retail proposition
• Gift sets offer an easy seasonal and year-round gifting solution
• Designed and developed by independent British fragrance brand FYG

Back to Basics was created around a simple idea: fragrance has the ability to change how a space feels and how a moment is remembered.

Find the fragrance for the way you want to feel. Find Your Glow.