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23 Nov 2023

Top Drawer significantly expands floorplan to keep up with demand

Top Drawer significantly expands floorplan to keep up with demand

Clarion Retail today announced that due to unprecedented demand at its flagship Spring edition of Top Drawer, they are expanding the Greetings & Stationery and Wellbeing sections for 2024. Top Drawer will be returning to Olympia London from the 14-16th January with over 600 hand-picked contemporary brands presenting their new collections to over 10,000 retailers.

Following a record-breaking onsite rebook at the start of 2023, coupled with a host of new and lapsed brands returning this season including the likes of Eleanor Bowmer, Littlemore Candle Company, Oast & Rye, Objectables, Oh Squirrel, Oir Soap, Panier Des Sens, Paper Rose, Papier, and U Studio, both the Greetings & Stationery and Wellbeing sections are on course to see over 50% growth for the coming show.

Show Manager David Westbrooke said: “Seeing such a huge increase in both sectors is testament to our campaign to deliver the best possible customer experience. Clarion Retail has long been known for its customer-first approach, and this has especially borne fruit over the last 12 months – not only are we expanding Top Drawer to keep up with demand, but Home & Gift 2024 is also already 75% sold after just 3 months! It’s certainly shaping up to be an exciting year!

Visitors to Top Drawer Spring 2024 will be treated to its most diverse product offering yet, with over 25% of the floorplan playing host to brand new exhibitors making their show debut. In addition, January will also see the introduction of the Spotlight Awards, highlighting the best in class across the event, as well as the brand new Top Drawer Product Pitch, which sees brands pitch their products one-on-one to retailers. 

For retailers looking for inspiration and practical advice in January, the newest and hottest trends will be on display at Top Drawer courtesy of show partner The Better Trends Company, allowing buyers to discover what’s set to influence consumer habits and provide their next best-sellers for the coming months. RetailFest will once again hold a range of sessions covering the most pressing and important factors shopkeepers are set to face next year, and after its successful introduction in September, the Business Hub is also set to return across all 3 days of the Spring edition with an expanded line up of industry experts on hand to give tailored guidance to retailers to ensure they’re ready to hit the ground running this Spring. 

Suppliers interested in exhibiting at Top Drawer in January can enquire about space by clicking here.

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