Press Releases

Registration is now open for Top Drawer S/S26, the UK’s essential destination for creative retailers, taking place 11–13 January 2026 at Olympia London. This season is themed “Fast FWD To Design” — a forward-looking commitment to give the creative community the most curated edit of fresh finds, considered, relevant content on the latest topics, and purposeful networking that turns ideas into orders.

Across curated sectors — Home, Gift, Fashion, Greetings, Wellbeing, Play and Launchpad — Top Drawer brings together 600+ visionary brands, emerging makers and design-led innovators, expertly selected for originality and commercial readiness.

Top Drawer continues to evolve as the must-attend retail event for discovery, learning and connection. The January show will build  on the momentum of the recent A/W25 edition, which delivered a core retailer attendance increase of 20%, with independents up 18%, museum buyers up by 24%, and a 77% rise in buyers from multiples. Other highlights included a 13% increase in VIP buyers, and a 47% increase in visitors with £1m+ spending power; international attendees also  rose 22%, coming from 73 countries across the globe.

Fast FWD To Design emphasises three key elements of Top Drawer:

• Curation: a tighter, fresher edit of design-led product, prioritising originality, sustainability and retail-ready ranges, skipping average.

• Content: timely, implementable insight across trends, brand, merchandising and digital - built for action.

• Connection: structured intros and peer networking so every conversation moves your business forward.
   

Where Trends, Community, and Learning Meet
Retail Revealed Live returns with trend-led talks, practical masterclasses and frank panels from leading voices in contemporary retail. Launchpad spotlights the next wave of breakout brands, giving buyers first access to future-facing design. As part of Launchpad, our collaboration with University of the Arts London (UAL) showcases standout emerging talent from recent graduates. At the last edition, 32% of exhibitors were new to the show-underscoring the freshness buyers can expect at Top Drawer.

Our Trends Feature, curated by The Better Trends Co, translates SS26 trend signals into clear, commercial takeaways to help teams buy confidently into what customers will love next.

Business Hub featuring Social Studio:
The Business Hub is dedicated to supporting retail growth and innovation. At S/S26, it features the Social Studio-a vibrant space for hands-on learning, practical workshops, and social-first masterclasses. Here, visitors enjoy:

• Expert-led masterclasses tailored to current retail needs

• Live demo sessions for building digital confidence and creative skills

• Social media clinics focused on content creation, platform trends, and audience engagement

• One-to-one mentoring and networking within a friendly, collaborative environment

Whether it’s strategy, social know-how, or inspiration, the Business Hub is designed to connect retailers with the tools and expertise they need to thrive in today’s fast-evolving market.

The community says it best

“Top Drawer is my favourite show to source from… curated with really high-quality products and fresh new talent.” - Lark London. 

“Over 600 stands - overwhelming and exciting… I met so many amazing artists and creators.” - Scoppa. Top Drawer 2025

“Exhibiting… has been incredible… a chance to meet and connect with the UK market and gain exposure.” — Anoela Cards.

David Westbrooke, Event Director at Top Drawer, said: “Fast FWD To Design is about momentum - skipping past average, to deliver what matters most: curated, design-first products, insight-driven learning, and a contemporary community brimming with talent and creativity. If you want to be part of the future, be part of Top Drawer.”

Following record-breaking attendance in 2025, Top Drawer SS26 delivers a boutique yet globally relevant buying experience packed with exclusive activations, engaging content, and creative networking opportunities-making it the go-to for contemporary sourcing and retail innovation.

Secure your badge now and step into a spring of fresh inspiration!

Top Drawer is the UK’s leading design-led retail trade event, connecting a diverse community of buyers, brands, and designers for standout curation and inspiration. Presented biannually at Olympia London, Top Drawer forms part of the Clarion Events retail portfolio, alongside the Home & Gift Buyers Festival, January Furniture Show, and digital platform Retail Revealed.

Register for your press or buyer badge at http://bit.ly/3IMhfo1

For press enquiries:
Ren Noel, Marketing Manager, ren.noel@clarionevents.com