Press Releases

Top Drawer S/S26 will welcome ROKA London as its Headline Registration Sponsor, placing the B-Corp certified brand at the very start of every visitor journey. From registration through to the show floor, ROKA London will be impossible to miss, culminating in one of the most ambitious and innovative stand concepts the show has seen to date.

• Rejecting the traditional polished showroom, ROKA London is unveiling a live buying workstation designed entirely around how retailers actually source. Raw, tactile and warehouse inspired, the stand invites buyers to touch, feel, compare and plan with product in volume, rather than vie in wing single posed samples on a wall perfectly encapsulating Top Drawer’s mission to FAST FWD to Design through to.

Built using recycled wood and modular components, the stand has been developed in collaboration with The Better Trends Co. and reflects ROKA London’s commitment to sustainability, longevity and purposeful design.

A buying environment designed to work as hard as retailers do

The concept centres on ROKA London’s distinctive design system, where every product is built from the same recognisable foundations, allowing the brand to be identified instantly from across the show floor.

The stand is structured into dedicated pods for Core, S/S26, A/W26 and Socks, alongside a lounge space designed for longer conversations and moments to recharge. Each pod functions as a working station rather than a display, with colour swatches, stacked product and palette building tools encouraging buyers to engage deeply with the range.

Walls will be deliberately layered with colour and material, embracing an approach that prioritises real world retail decision making over visual perfection. Buyers are encouraged to get hands on, explore colour in volume and plan assortments seasonally.

This is not a factory floor. It is a buying workshop.

A stand built to grow sustainably alongside the brand

ROKA London’s modular stand system has been designed to evolve organically as the brand expands into new categories. New pods can be added as ranges grow, ensuring longevity rather than single season spectacle.

One of the most talked about areas will be the Socks station, presented in a market style format using stacked crates and colour-led cubes. Buyers can explore the full colour spectrum, touch and feel the fabric, and experience what the brand describes as a ‘post-shower cloud softness’ underfoot.

• The socks range now spans over 40 colourways, with plans to expand further as the category gains significant momentum.

Giving back to the buying community

As Headline Registration Sponsor, ROKA London is also using its presence to give back to the Top Drawer community.

New buyers visiting the stand will be invited to engage with interactive incentives designed to spark conversation rather than pressure, including playful moments of discovery and product trial. Existing partners will be offered forward order incentives on A/W26 ranges, alongside opportunities to explore categories they may not yet stock.

Every touchpoint has been designed to feel human, generous, and rooted in connection, not hard sell.

A shared vision for modern retail

ROKA London’s approach mirrors the values at the heart of Top Drawer, championing discovery, relevance and design with purpose. As a B-Corp certified brand, ROKA London’s focus on durability, recycled materials and long term growth aligns naturally with Top Drawer’s design-led and responsible retail community.

“Commenting on the stand concept, Louise Healy and Natalie Alexander, Co-Founders of The Better Trends Co. said:
“From our consultations with ROKA, we wanted to create a space that felt human and tactile, how buying really happens. Pristine presentations can feel alienating while the fabrication and colour swatches we used on this stand encourage collaboration while still being informative. Our big trend for 2026 Analogue Play is about creativity and materiality which we’ve translated to brand experience. Buyers can feel the product and get to connect with the brand as much as the range. It is designed to grow with ROKA and with their retail partners.”

One stand buyers will not want to miss

With an estimated 8,000 buyers expected to engage with the brand across the three day show, ROKA London’s presence at Top Drawer S/S26 is set to be one of the most talked about moments on the floor.

From first registration to final order conversations, ROKA London is redefining what a trade show partnership can look like.

📍 ROKA London | Stand 325
🗓 Top Drawer S/S26 | 11 to 13 January 2026 | Olympia London