Press Releases

The countdown is on! This January, Top Drawer S/S26 returns to Olympia London for three unforgettable days of fresh finds, retail inspiration, and creative connection.

From 11–13 January 2026, the UK’s most design-led retail trade show invites retailers, buyers, and brands to “Fast FWD to Design” exploring 550+ exhibitors, 25,000+ products, and 7 curated sectors that shape the season ahead.

What’s On at Top Drawer S/S26

Retail Revealed Live
Three full days of future-facing talks, retail masterclasses, and thought-provoking panels with the industry’s boldest voices and brightest stars. Expect trend forecasts, business insights, and practical advice to power your next retail move.

The Business Hub
Your go-to space for on-demand advice. Meet retail experts, join mini sessions on merchandising, marketing and growth, and walk away with actionable insight tailored to your store.

The Social Studio — New for S/S26
The Social Studio makes its exciting debut this season, a hands-on creation space for learning, styling, and refining techniques to make your brand shine online.

Pitch Live with Retail Huddle — New for S/S26
See innovation in action as our most innovative standout brands pitch their products live to expert judges in this high-energy feature celebrating creativity, passion and entrepreneurship.

The Better Trends Co. Feature, Talk & Display
Our trend partners The Better Trends Co. return with an immersive trend zone and live talk uncovering the materials, colours, and moods shaping S/S26 retail - blending creative vision with commercial insight.

The Spotlight Awards
Back and brighter than ever. The Spotlight Awards celebrate design, originality, and innovation across every sector of the show, shining a light on the products and people defining the future of retail.

The Show Party
End the openingday with a well-earned celebration! Join us on Sunday evening for drinks, music, and connection as we toast another inspiring edition of Top Drawer.

“Top Drawer is a must-attend event for us every year — it’s where we find new trends, fresh inspiration, and exciting products that shape our buying plans.
The atmosphere is always electric… and for anyone thinking about attending, you won’t be disappointed: Top Drawer is always full of surprises, fresh ideas, and unique finds.”
— Deputy Head of Licensing, Victoria & Albert Museum

“I’ve been attending Top Drawer for almost five years, and it’s always a highlight of my buying calendar. I love reconnecting with our current suppliers and discovering exciting new brands that bring fresh products into our stores. Top Drawer is the best place to find fun, independent, and innovative brands that make our range stand out — especially those with a touch of humour and quirkiness that our customers love.”
— Buyer, Scribbler

“Top Drawer is my go-to for trendspotting and fresh inspiration. I love discovering new, up-and-coming brands that you don’t find elsewhere…bringing something unique to our range.”
— Senior Designer, The National Gallery

“Top Drawer is a buyer’s dream — it’s a treasure trove of inspiration, from greeting cards and homeware to unique lifestyle finds. Unlike other trade shows, we’re constantly discovering fresh brands and products we’ve never seen before. We love the variety, the focus on ethical and sustainable choices, and the stories behind the brands.”
— Senior Buying Manager, Oxfam

Join Your Creative Retail Tribe.
Fast FWD to Design — discover what’s new, what’s next, and what’s now.

 Dates: 11–13 January 2026
Venue: Olympia London

Top Drawer is the UK’s leading design-led retail trade event, connecting a diverse community of buyers, brands, and designers for standout curation and inspiration. Presented biannually at Olympia London, Top Drawer forms part of the Clarion Events Retail portfolio, alongside the Home & Gift Buyers’ Festival, January Furniture Show, and digital platform Retail Revealed.

Press Enquiries:
Ren Noel, Marketing Manager — ren.noel@clarionevents.com
Content Enquiries:
Simone Ward, Content Manager — simone.ward@clarionevents.com