London, 11 January 2026
The doors are officially open at Top Drawer S/S26, and Olympia London is alive with colour, creativity and commercial energy as the UK’s leading contemporary retail trade show begins three days of discovery.

Running 11-13 January 2026, Top Drawer invites buyers to ‘Fast FWD to Design’, taking advantage of the curated exhibitor list to skip the mundane and fast-forward to standout sourcing, practical product insights, and the people shaping what’s next in retail.

What is happening on the show floor

This season buyers can explore a tightly curated edit of over 550 design-led brands across seven sectors (Home, Gift, Fashion, Greetings and Stationery, Wellbeing, Play, and Launchpad) all hand-selected from thousands of applicants for their originality, quality and commercial readiness.

From emerging designers  making their debut such as Elsa Eleni, Sketchy Bones Collective, and Tarta Gelatina,, through to established favourites like ROKA, Sass & Belle, and Suck UK unveiling their new  collections, Top Drawer S/S26 offers a time-efficient inspiration-packed sourcing experience designed for modern retailers looking to buy with clarity and confidence at the start of the year.

Agenda that highlights learning, creativity and connect

Beyond the show floor, Top Drawer S/S26 delivers future-focused content built for action:

• Retail Revealed Live stage brings trend-led talks expert panels exploring what’s now, new, and next in contemporary retail
• The Trends Feature curated by The Better Trends Co. translates S/S26 and A/W26 macro trends into clear commercial buying insight
• Launchpad spotlights the next wave of breakout brands including an exclusive showcase of breakout talent from University of the Arts London
• The Business Hub offers free one-to-one advice with leading retail experts covering buying strategy growth and merchandising
• Social Studio launches for S/S26 with hands on creative workshops helping retailers build confidence in content creation and social storytelling
• Product Pitch has been reimagined to spotlight emerging brands that’ll go head-to-head in a Dragons-den style showdown for accelerated retail access in the heart of Westfield London as provided by co.lective Pop-Up and powered by Retail Huddle

Key stats at a glance

• Over 550 curated design led brands
• 25,000 plus new season products
• 7 expertly curated retail sectors
• 30% of exhibitors are brand new to the show
• New easy-to-navigate layout
• 12% more exhibitors in the Greetings and Stationery sector
• 24% more exhibitors in the Fashion sector
• 25% more exhibitors in the Home sector
• 43% more exhibitors in the Play sector

….. Top Drawer is positively bursting with newness the season to help buyers spot their next bestseller, skip ‘boring’ and FAST FWD to Design!

David Westbrooke, Event Director at Top Drawer commented:
“No one has time for boring; Top Drawer S/S26 is all about momentum, letting retailers skip the worst bits of traditional trade shows and Fast FWD to Design. We’re committed to giving buyers a sharper, more inspiring, and more relevant experience - from the products on the show floor, to the insights presented on stage, and all the vital connections made between.”

Top Drawer S/S26 is open now at Olympia London through Tuesday 13 January 2026, bringing together the creative retail community to discover what’s next and buy with confidence!

About Top Drawer
Top Drawer is the UK’s leading design-led retail trade event, connecting a diverse community of buyers, brands, and designers for standout curation and inspiration. Presented biannually at Olympia London, Top Drawer forms part of the Clarion Events Retail portfolio, alongside the Home & Gift Buyers’ Festival, January Furniture Show, and digital platform Retail Revealed.

Press Enquiries:
Ren Noel, Marketing Manager — ren.noel@clarionevents.com

Content Enquiries:
Simone Ward, Content Manager — simone.ward@clarionevents.com