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31 Aug 2023

An Exclusive Look at the A/W Season’s Biggest Trends with The Better Trends Company

An Exclusive Look at the A/W Season’s Biggest Trends with The Better Trends Company

Top Drawer is proud to partner with The Better Trends Company once again to showcase a collection of expertly curated trends for the seasons ahead!

The Better Trends Co. are a trend and design agency who endeavour to empower small and medium businesses through their accessible and targeted trend reports, consultancy services, and design strategies. Having previously worked with Top Drawer’s sister shows Home & Gift and the January Furniture Show on their trend installations, Better Trends are at the forefront of trend forecasting and their trend reports are meticulously crafted to provide valuable insights, enabling businesses to stay ahead of the curve. Here is a sneak peek at the upcoming trends that you’ll discover this September:


As a trend we can all get behind, “No-ccasion” seeks to shine a spotlight on our growing desire to celebrate the little things in life. After the uncertainty and instability of the last few years, consumers love any excuse to express their love and gratitude for the special people in their lives. Whether it’s to commemorate a big win, kick off a new chapter, or just a little something to send a heartfelt “thinking of you” - our approach to gifting has evolved beyond traditional “special” occasions, and this trend encourages us to embrace spontaneity when it comes to spreading joy.


Futuristic, dreamy designs and modern twists on retro styles form the foundations of this exciting trend, as “Dreamwave” sees influences from the digital world play a more active role in shaping our decor, and designers work to create products that feel almost out of this world. This style often features a mix of geometric shapes and organic curves, as well as a variety of textures and materials to create an eye-catching look that will turn heads.

Understated luxe

In a seamless blend of classic opulence and contemporary design, the “Understated Luxe” trend introduces a new approach to festive décor that feels lavish without overwhelming the senses. Perfect for those seeking to infuse their spaces with a little bit of luxury in the lead up to Christmas, this trend is all about curating a chic festive look that remains en vogue year after year, radiating warmth, charm, and tasteful splendour.

To see these trends come to life, join us from 10-12 September at the Olympia London. The full installation will be displayed on the Gallery level, next to the RetailFest stage. 

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