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Design-Led, Buyer-Approved: Top Drawer’s Must-See Moments This September
LONDON, UK – With just weeks to go, Top Drawer A/W25 is lifting the curtain on its most ambitious show experience yet. Returning to Olympia London from 14–16 September 2025, the UK’s leading curated trade event for design-led retail reveals its unmissable content and features programme – all designed to connect, inspire, and ignite the retail community.
Under the creative theme of Destination Design, this season’s edition is more than just a trade show – it’s a 360° discovery experience where creativity meets commerce, and trend meets transaction.
What’s On at Top Drawer A/W25
From fresh perspectives to future-focused features, here’s what visitors can look forward to:
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RetailRevealed Live
A dynamic content stage packed with trailblazing talks, live panels, and expert-led masterclasses. Expect actionable insight from some of the most influential voices shaping the retail world today.
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The Better Trends Co. x Top Drawer
Navigate the season ahead with trend forecasting, consumer insights, and visual inspiration from The Better Trends Co., spotlighting what's shaping the next wave of retail.
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Design Museum Collaboration
Brand new and exclusive to Top Drawer A/W25: We’re partnering with the Design Museum to bring a never-before-seen, shoppable showcase from the show floor – spotlighting bold, boundary-pushing exhibitors in celebration of the museum’s Summer of Design.
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Launchpad x University of the Arts London (UAL)
Our emerging talent platform returns with a curated selection of source-ready, new-to-market brands in collaboration with UAL – offering retailers the chance to discover the next generation of standout design.
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Business Hub
New for this season – book mini masterclass sessions with seasoned retail consultants for tailored support and mentoring on everything from marketing to merchandising.
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Spotlight Awards
Celebrate excellence in design and innovation across the show with this season’s official award programme – shining a spotlight on the most exciting brands and products on display.
Built for Buyers. Designed for Discovery.
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Featuring 600+ curated brands across 8 lifestyle sectors – including Home, Gift, Fashion, Wellbeing, Stationery, Play,and Food Emporium – Top Drawer A/W25 delivers 25,000+ design-led products under one iconic roof.
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With a sharp focus on creativity, quality, and commercial potential, the show is the ultimate sourcing destination for independent boutiques, department stores, online platforms, museum shops, and interior buyers alike.
“Top Drawer is where the industry gathers to source, learn and connect – and this season’s programme reflects that in full. From our new Design Museum partnership, to future-focused content, we’re putting retail relevance front and centre. There’s never been a better time to join the community.” - David Westbrooke, Show Director
About Top Drawer
Top Drawer is the UK’s leading, design-led retail trade event, bringing together a global community of buyers, brands and designers for inspiration, connection, and curated sourcing. Held biannually at Olympia London, Top Drawer presents expertly edited sectors across Home, Gift, Fashion, Craft, Wellbeing, Play, Stationery, and Food Emporium - all carefully selected to reflect the best in contemporary design.
As part of Clarion Events’ retail portfolio, which includes the Home & Gift Buyers’ Festival, the January Furniture Show, the Manchester Furniture Show, and digital platform Retail Revealed, Top Drawer continues to set the standard for where design meets retail.
For press enquiries, please contact: Ren Noel – Marketing Manager | ren.noel@clarionevents.com
For content enquiries, please contact: Simone Ward – Content Manager | simone.ward@clarionevents.com
