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Neo 87100
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About us
NEO 87100 is a luxury women’s bag brand, launched in September 2020, that combines a feisty British attitude with Italy’s leathercrafting expertise.
It is the brainchild of London-based Ilaria Barca, who turned to her uncle’s leather goods factory to make her dream of creating a modern and alluring handbag collection come true.
Just as the Latin-inspired name suggests, NEO87100 is all about the new, while the number denotes a postal code - the exact location in southern Italy where the bags are made.
Visiting her uncle’s factory was a formative experience for Ilaria, the brand’s creative director, and would become the first step on a path that later led her to fashion school in Florence.
The idea for NEO87100 came to Ilaria while working in London in the luxury retail industry. Here, she found herself surrounded by bags that were either too tiny or that swamped her small frame. “There was the cute little clutch or the huge office bag, with very little in between.”
Necessity is often the mother of invention and in the case of NEO 87100, not being able to find what she was looking for prompted Ilaria to create her own collection of handbags that are versatile, stylish, and beautiful inside and out.
With every stage from cutting the leather, hand painting the edges, allowing the leather to dry, stitching, assembling all the parts to finally embossing the brand with the logo, it takes a whole day to assemble a single NEO 87100 creation.
The Team
The team, a diverse group in terms of age and experience, is united by their appreciation for traditional crafts and their desire to create enduring, quality designs.
Ilaria Barca, our founder and creative director, studied fashion marketing and design at Polimoda in Italy. On moving to London, she honed her skills in luxury retail. Here, she met entrepreneur and CEO Niko Dyer, who encouraged her to take what she’d learned and to return to Italy, where she pursued her desire to create a luxury leather brand using the family factory.
He was also instrumental in elevating the product's branding, quality details, and luxury finishes, and in securing investment through his network, enlisting Lady Jeanne Davies as NEO 87100’s chairperson. She brought her expertise and know-how in the luxury world from having once had an eponymous fashion label and now owning the Domaine Des Jeanne vineyard and wine business in Luberon, France. Working together the three of them have formed what the brand represents today.
Caring for People and the Planet
Our ethos is as much about supporting people as it is about sustaining the planet.
We actively support the great work done by the London-based charity The Listening Place, which offers face-to-face support to those who feel suicidal.
With sustainability, we use calf leather, which is a by-product of meat production. We also try to minimise plastic use and reduce packaging wherever we can, which is why our bags are presented in an organic cotton tote made close to our factory.
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