The Wow Effect Company

Stand: G38
Cover image - The Wow Effect Company
The House of Whimsical Boutique Brands

 

The WOW Effect Company is a Barcelona-based boutique house of whimsical brands, creating iconic gift and lifestyle collections since 2008.

Founded by French-Spanish creative duo Élodie and Jaime, we bring every product to life entirely in-house—from the first sketch to the final detail—crafting original collections that blend creativity, emotion, and contemporary design.

From a small creative studio to a global portfolio of brands found in thousands of stores worldwide, our mission has remained the same: to create products that spark joy, surprise, and make people say, "Wow."

Today, The WOW Effect Company is home to 3 brands: DOIY , EAT MY SOCKS, JOLLI STUDIO. 

Address

The Wow Effect Company
Pere IV, 78
Barcelona
08005
Spain

CATALOGUE

JOLLI
JOLLI STUDIO is a Barcelona-based accessories brand created by The Wow Effect Co., celebrating self-expression through playful, bold and unexpected jewelry and fashion accessories. From statement hair …
EMS
EAT MY SOCKS is a Barcelona-based boutique brand created by The Wow Effect Co., turning everyday socks into unexpected gifts and statement accessories that are impossible to ignore. From our iconic 3D …
DOIY
DOIY is a Barcelona-based design brand created by The Wow Effect Co., turning home décor  into statement pieces and original gifts that bring a little extra joy to everyday life. From quirky home acce …
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