Exhibitor Press Releases

FOR IMMEDIATE RELEASE
Victoria Eggs Unveils New Trooping the Colour Collection – A Joyful Tribute to British Pageantry

11th January 2026

Victoria Eggs is delighted to announce the launch of its vibrant new Trooping the Colour Collection, a joyful and celebratory range inspired by one of Britain’s most beloved annual traditions: the King’s Birthday Parade. Bursting with colour, charm, and the unmistakable spirit of British pageantry, the collection brings the magic of The Mall to life with playful illustrations and beautifully crafted products — all proudly made in the UK.

From the flutter of Union Jack flags and the precision of the King’s Guard to the iconic Red Arrows soaring over Buckingham Palace, each piece in the collection captures the pageantry, unity, and celebration at the heart of Trooping the Colour. The range includes fine bone china mugs and egg cups, festive baubles, cotton tea towels, collectible coasters, postcards, and magnets, each handcrafted with exceptional care and quality.

“Trooping the Colour is such a cherished moment of joy and tradition,” says Victoria Eggs, founder and designer. “This collection celebrates the colour, nostalgia, and togetherness of the Parade — bringing a little piece of British pageantry into everyday life. Every item is made here in the UK, supporting traditional craftsmanship while capturing the magic of this national celebration.”

Collection Highlights
Trooping the Colour Mug
Start your day with a touch of ceremony. This fine bone china mug depicts the King’s Birthday Parade in lively detail — from Union Jack flags to the Royal Family on the palace balcony. Handcrafted from Cornish clay in Stoke-on-Trent, it is a timeless keepsake and an ideal gift for royal enthusiasts.

Trooping the Colour Egg Cup
Each breakfast becomes a celebration with this charming fine bone china egg cup. Featuring guards from various regiments — including bagpipers, musicians, and even a parade dog — it brings a playful slice of The Mall to your table.

Trooping the Colour Bauble
A festive favourite in the making, this fine bone china bauble captures the splendour of the King’s Guard, from flag bearers to the Royal Horse Artillery. Handcrafted in Stoke-on-Trent and made exclusively for Victoria Eggs by Duchess China 1888, it is a unique collectible perfect for Christmas.

Trooping the Colour Tea Towel
Printed on 100% cotton using eco-friendly water-based inks, this lively tea towel brings the Parade directly into the kitchen. With scenes of the Royal Family, the Red Arrows, and crowds waving along The Mall, it adds charm and celebration to any home.

Trooping the Colour Coaster Set (Set of 4)
Featuring four joyful designs — including “Let’s Troop,” “Red, White and Blue,” “Hop On,” and “Jolly Good Show” — this UK-made set blends practicality with British cheer. Made from FSC-certified wood, the coasters are durable, decorative, and perfect for gifting.

Trooping the Colour Magnet
Add a splash of royal festivity to your fridge or workspace with this playful magnet featuring the King’s Guard, Buckingham Palace, and the Red Arrows. Durable and made in Britain, it makes a delightful collectible or small gift.

Trooping the Colour Postcards
Send a smile with a set of colourful postcards printed on recycled paper. Perfect for correspondence, keepsakes, and royal-themed collections, they capture the joy and energy of the Parade in every illustration.

A Celebration of Craftsmanship and Tradition
Every item in the Trooping the Colour Collection is proudly made in Britain using traditional craftsmanship and responsibly sourced materials. Whether purchased as a keepsake, a gift, or a stylish home accessory, each piece serves as a joyful reminder of Britain’s rich ceremonial traditions.

The Trooping the Colour Collection is now available at victoriaeggs.com and select retail partners.

About Victoria Eggs Ltd.
Victoria Eggs Ltd. is an award-winning British design studio creating playful, design-led gifts and homeware inspired by the charm of everyday British life. Founded by designer Victoria Eggs, the brand celebrates craftsmanship, nostalgia, and the magic found in everyday moments — with every product proudly made in the UK.