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01 May 2018

UWP Luxe Introduces Dear Alchemy, Pop-Up Greeting Card Line

UWP Luxe Introduces Dear Alchemy, Pop-Up Greeting Card Line

UWP Luxe, Up With Paper’s boutique line of stationery products and elegantly packaged fine soaps, is introducing a brand new line of miniature pop-up greeting cards, Dear Alchemy,™. This curious and petite line will feature small, die-cut, interactive cards that focus on edgy, nostalgia-driven themes with an added sprinkle of humor. With a suggested retail price of $4.99, Dear Alchemy, brings a unique, affordable pop-up greeting card line for Millennials to the market.

Created for Millennials by Millennials, the UWP Luxe Creative team drew inspiration from childhood memories, current trends, and popular puns for these clever and colorful designs. A paper airplane, taco, bra, and matchbook are just a few of the design concepts included. Unlike the intricate laser-cutting and paper engineering of UWP Luxe’s Pure Alchemy and LAYERS greeting card formats, the smaller size of Dear Alchemy, cards feature fun, impactful elements of surprise with minimal engineering. To help merchandise the line, a new, innovative display with natural wood and brass rods will be available, which features three open samples to showcase the unique and fun pop-up features of the line. Dear Alchemy, will make its debut at the 2018 National Stationery Show, where Up With Paper will be celebrating its 40th Anniversary.

Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 60 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005. Up With Paper’s intricate, innovative Treasures, Panoramics, and Sight ‘n Sound Pop-Up Greeting Card lines, Pop-Up Snow Globe Greetings®, Pop-Up Notepads, Notebooks, Boxed Cards, and Trinkets® gift enclosures, as well as the company’s UWP Luxe boutique line of trend-driven pop-up greeting cards, laser cut stationery, and elegantly packaged fine soapsare available in thousands of specialty retail outlets throughout the United States and around the world.