Knowing that most businesses fail within their first year, Fameez and Shaheen Haroon wanted to be part of the small group that could say their business worked and that their passion had turned into profit. 

Nearly eight years later and the brothers have a flourishing men’s accessories business selling unique ties, bowties and lapel pins through their website and through social media.

Having amassed over 100,000 followers on Instagram, the brothers have experimented and honed their product offering through the use of sales and targeting technology that helps predict new trends in their segment.

Fameez and Shaheen say they started small, from their mother's garage, and began trying to build a community of wearers by contacting bloggers and Instagram influencers directly and building a rapport. After their platforms started to gain some traction the pair diversified their product offering, creating an increased array of designs and patterns aimed at multiple occasions - from Spring Carnival and weddings to business and everyday wear. 

What makes OTAA different to other brands is their eccentricity. On any random OTAA knitted tie, you will always find something a tad different. It could be a gaggle of pink flamingos or a line of monochrome donkeys, some strangely coloured flowers to a completely garish paisley - absurdities and oddities that have struck a chord with sartorially experimental young men. 

Shaheen says that OTAA is all about a youthful sense of fun and asserts that their goal is always to continually build a brand that makes accessible light-hearted products for men that enjoy showing a little more of their personality through the accessories they choose to wear.