Exhibitor Press Releases

Tender Leaf Toys is delighted to announce outstanding recognition at the prestigious Junior Design Awards, winning GOLD for Best Toy Brand for 3–6 Year Olds and PLATINUM for Best Toy Design (3+ years) for its much-loved Pretend Play Launderette.

These accolades celebrate Tender Leaf Toys’ continued commitment to beautifully designed, imaginative and developmentally rich toys that inspire open-ended play. Judged by a panel of industry experts, designers and parents, the Junior Design Awards are widely regarded as one of the most respected benchmarks of excellence within the children’s design and toy sector.

The GOLD award for Best Toy Brand for 3–6 Year Olds recognises Tender Leaf’s thoughtfully crafted collections, known for their timeless aesthetics, storytelling potential and focus on creativity, social play and learning through play.

The PLATINUM award for Best Toy Design (3+) was awarded to the Pretend Play Launderette, praised for its clever design details, engaging role-play opportunities and enduring appeal. The Launderette exemplifies Tender Leaf’s approach to pretend play — combining charm, functionality and imagination to encourage meaningful, screen-free play experiences.

“We are incredibly proud to receive both GOLD and PLATINUM awards from the Junior Design Awards. These wins are a wonderful endorsement of the passion, creativity and care that goes into every Tender Leaf product. To be recognised both as a brand and for an individual product is truly special.”

These award wins mark an exciting moment for Tender Leaf Toys and will be showcased at Top Drawer, where retailers and industry partners can discover the award-winning Pretend Play Launderette alongside the wider Tender Leaf collection.

For more information or to view the collection, please visit Tender Leaf Toys at Top Drawer or contact the team directly.