Launching the new Pop-up Frame Poster
The Poster Pop-up Frames are fundamentally the same principle as the Small Pop-up Frame kits and you still just need a pair of scissors to assemble. The extra element and simple solution to the large format issues is an 'x-brace'. Each kit comes with 13 flatpacked x-braces made from FSC certified greyboard which gives the rather long packaging (100 x 17 x 0.7cm) more rigidity and are simply popped-out, assembled and slid in to the hollow box frame. The result is a remarkably robust and lightweight picture frame for almost any size of poster, print or canvas.
The pack size also means that online poster/print retailers can use triangular postal tubes to send both posters and frames. Game-changer?
Come see a demo at the show.