Our vision was to carry out extensive research not only on future and upcoming trends but fashion heritage, which still has a huge influence on the modern and contemporary world. Of course, tailoring in Mayfair London and Saville Row was the place to start, as it has shaped the world of fashion as we know it today. Looking back in history, whilst Italian and French style leant towards being eccentric and flamboyant, the English were taking a far more practical approach. The masculine design and subtle detailing of English tailors soon dominated European fashion and the idea of simplicity appealed to all making clothing more than just necessities.