Sniffe & Likkit’s signature scent ‘Woodland Wonderfur’ was created by pet aromatherapists using high grade essential oils - renowned for their calming and soothing qualities. Containing a unique blend of cedarwood, vetiver, petitgrain, juniper berry and ho leaf, it imparts a wonderful woodland aroma (‘fougere’ in fine fragrance circles) that appeals to both hounds and humans - and which helps calm dogs when washing and grooming. (With a dog’s sense of smell being incredibly powerful - up to 100,000 times more developed than ours - ‘Wonderfur’ triggers thoughts of frolicking in forests - and makes a welcome change from confusing artificial smells found in many grooming products). Working hand in hand with the scent is a powerhouse blend of actives and botanicals - including organic aloe vera leaf juice, quillaja soap bark and white willow bark extracts - formulated to deliver optimum fur and skin care benefits. (A plus for pooch parents is the inclusion of natural deodorisers which also waft away woofy whiffs - helping make pet spaces and places smell divine!) Each Sniffe & Likkit product is beautifully presented in striking yet practical silver aluminium packaging (recyclable and reusable) and easy to use tubes - not to be sniffed at when you’re trying to groom a dog! The vegan-friendly Sniffe & Likkit range is now available at Ocado, Fetch.co.uk and independent pet shops around the country and via sniffeandlikkit.com. @sniffeandlikkit