A new skincare range has launched into the UK market in a bid to get women ‘battle ready’ and help to protect their skin against toxins and pollutions they unknowingly face every single day. Using natural science, the range is potent with hyaluronic acid, anti-oxidants and retinoids to ensure the products are effective, as well as vegan-friendly and anti-pollution.

The new range is made up of 27 different vegan-friendly skincare products free from parabens, mineral oils, toxins, artificial colours and synthetic perfumes. The collection launches alongside a ‘Be Battle Ready’ campaign that aims to encourage Britons to adopt a healthy skincare routine that will help to combat the effects of daily life using natural ingredients.

Founder and skin care crusader, Abbie Oguntade, is the brains behind www.freyaandbailey.com, a new vegan-friendly, anti-pollution skincare range launching in the UK. Abbie’s experience within the skincare industry led her to create products that combat issues that Britons face every day with their skin and to help combat the negative side effects of city living, which she believes can be attributed to a whole host of ailments and serious diseases.

The new range is made up of 27 different skincare products that can be grouped together for every kind of skin type, from face serums and toners to moisturisers and body wash.  Products are formulated using natural science and superfood ingredients that are 98 % natural and organic, as well as cruelty-free and vegan-friendly. The products are also potent with hyaluronic acid, antioxidants and retinoids, making sure this particular range is effective for all skin types The collection also includes additional products, such as three exfoliating brushes to help apply the products and a cosmetic bag to carry them around.

The newly launched website includes an ingredients alphabet that details an easy guide to all the elements featured in each product and a ‘find out my skin type’ page where users will be able to input information about their skin blemishes that will help to evaluate the type of skin they have, along with the Freya + Bailey Natural Skincare products they can use to help combat their imperfections. Following on from this, consumers can then use the ‘find my skin regime’ page to help discover the type of daytime and night time skincare routines they need to be adopting with the products that suit their skin.

Alongside the launch of the new collection, the brand has also launched the ‘Be Battle Ready’ campaign in order to help women rally against the everyday assault of modern life on our skin.   When creating the products, the team quickly realised the power and potential of natural ingredients for advanced skincare solutions and have since incorporated these into the plant chemistry based natural collection. Every formulation in the collection works in unison with the body’s natural biology to deliver targeted solutions that battle pollution side effects including, skin dehydration, premature ageing, and hyper pigmentation.

The Freya + Bailey Natural Skincare range is packed full with nothing but vegan-friendly, quality ingredients that, unlike the majority of mainstream products, are free from parabens, mineral oils, toxins, artificial colours and synthetic perfumes.  Formulated with aromatherapeutic principles using essential oils- they help calm minds as well as skin.

Abbie Oguntade, Founder of www.freyaandbailey.com, commented on the launch:                                                                                     

“We’re so excited to be launching our vegan-friendly, anti-pollution range into the UK. Our skin goes through so much on a daily basis and we hope that women will enjoy our products and feel the benefits, helping their skin to withstand the daily trials that it’s put through.”