With more than a sprinkling of celebrity in its midst, the sumptuous Australian FLATOUT sheepskin bear has landed here in the UK and will soon be available at selected independents and premium high street stores.

With a fan base including Tom Cruise, Sarah Jessica Parker and Kourtney Kardashian this unique, sustainable comforter is sure to be a hit with babies, toddlers and parents alike.

With a range of neutral shades, the softest merino sheepskin and stringent safety testing the bears offer the perfect sustainable baby shower gift.

Baa Baby have been awarded the sole UK distributorship of FLATOUT bear and will be showcasing the full range (including baby bear, big bear and bear rug) at Top Drawer. Sarah and Prue the owners of FLATOUT Australia announced ‘Baa Baby, like us, is known for their commitment to quality and customer service. They share our passion for delivering our soft, snuggly and soothing FLATOUT bears to all UK families.