Miffy – the classic children’s character created in 1955 by Dutch designer Dick Bruna – features in a new collection of embroidery and felting project kits from the Crafty Kit Company, launching this September.

Dick Bruna’s signature style of illustration was inspired by 20th century artists such as Matisse, Picasso and Mondrian and comprises simple shapes, bold black hand-drawn outlines and a distinct colour palette of bright primary colours.

In a deal brokered by Rocket Licensing, The Crafty Kit Company’s new Miffy collection aims to encapsulate this style and features some of Dick Bruna’s most iconic original illustrations: Miffy wrapped in her winter bonnet and scarf, Miffy riding on her sledge – both from his 1963 picture book miffy in the snow plus Miffy riding her bicycle in the rain. Ideal scenes to chime with seasonal crafting, the kits are certain to delight Miffy fans nationwide.

Jo Lochhead, Founder and Creative Director of the Crafty Kit Company, said:

“We’re delighted to be working with Mercis to create craft kits inspired by the iconic artwork of Dick Bruna. We have all fallen in love with Miffy and the wonderful drawings in the Miffy archive and can’t wait to capture the hearts of crafting enthusiasts with our new kits.”

Designed and made in Scotland, each project kit contains everything a beginner needs to start crafting.

The Miffy collection comprises:

• Miffy Ready for Winter Needle Felting Kit, RRP £25
• Miffy Sledging Embroidery Kit, RRP £23
• Miffy Cycling Embroidery Kit, RRP £23

  ENDS

  Editor’s Notes:

  www.craftykitcompany.co.uk
  Tel: 01620 860907
  Email: info@craftykitcompany.co.uk
  Address: Unit 7, Prora Steading, Drem, East Lothian, EH39 5LN