The gift that keeps on giving....

As the wild cheetah population has been declining worldwide, we at Licensed To Charm are excited to announce our collaboration with the Cheetah Conservation Fund UK (CCF UK) to create a ready-to-wear necklace collection to raise awareness and money for the charity as Cheetahs are the most endangered big cat in Africa. 

The Cheetah Conservation Fund (CCF) is the global leader in the research and conservation of cheetahs. Founded in Namibia in 1990, CCF's vision is to see a world in which cheetahs live and flourish in co-existence with people within a sustainable system that is protective of the environment, socially responsible, and economically viable. CCF UK supports this vision by raising awareness and income to support the important projects and programmes in Namibia and other cheetah-range countries.

To help fund this valuable work, Licensed to Charm is giving  10 % of the net sales price of every necklace sold  to The Cheetah Conservation Fund UK (CCF UK), to support CCF’s conservation efforts

“WE ARE VERY PROUD TO SUPPORT GOOD CAUSES THROUGH OUR WORK. AS WE GROW, SO TOO WILL OUR CONTRIBUTION.” Maggie Calmels - Creative Director and Founder

These beautiful cheetah necklaces are sustainably and ethically produced in recycled silver to minimise the impact on the environment. They have been designed and handmade in Britain using recyclable silver and the packaging is 100% compostable.