A good work bag is an indispensable part of daily life but it’s often hard to tell what it’s made of or how it was produced. Exploitative factories with low pay and poor working conditions driven by fast fashion generates more greenhouse emissions than international flights and shipping combined, adding social insult to environmental injury.

BOITA Bag Co. founded by Adam Boita and co-founder Scarlett Leung are on a mission to help change this. Successfully launched last year BOITA reached it’s crowdfunding goal in under a week on Kickstarter. Since then they have launched their online store alongside independent resellers.

Every bag is vegan-friendly, recycles 15 plastic bottles helping keep oceans and landfills cleaner and prevents 22 balloons of CO2 from entering the atmosphere, returning 234 bottles of clean filtered water back into the ecosystem.

Every bag is waterproof made from vegan-friendly leather; which has over half the environmental impact versus animal leather. The linings, zips and thread are made using RPET fabric from 15 recycled plastic bottles and padding from BLOOM, the world’s first plant-based performance driven foam made from algae biomass. The bag is manufactured to the highest ethical standards with SA8000 certification as well as ISO9001 and ISO14001.

Functionality wise there are double padded sections for laptop & tablet, dedicated pockets for phones, pens, cables , a snappable keyring holder and a quick access pocket. It complies with all carry-on standards and stores passport and valuables safe via two security pockets. An organiser cube for a gym kit or overnight change of clothes fits neatly inside. Metal hardware, YKK zips and military grade stress tests - the equivalent of picking up and taking off your bag 40,0000 times ensuring the bags are built to last and perform.

Adam Boita comments, ‘we built the bag from the ground up so not only did we choose the right materials we also ensured a transparent supply chain and a factory SA8000 certification ensuring we’re at the forefront of ethical manufacturing standards.’ 

Scarlett Leung adds, ‘we know people want to buy eco-conscious brands they just don’t want to sacrifice style, function or durability. Our bags fulfil that human need to do your bit for the environment but still look good doing it.’ 

BOITA online store www.boita.com

Notes to Editor:

Contact

Please contact adam@boita.com for more information

BOITA Brand

The BOITA name comes from our founder’s family in the province of Biella in the Piemonte region, Italy. In the local dialect of Biellese, the "BOITA" refers to the ‘box’ that people tending the vineyards would wear as a backpack. It’s this utilitarian, functional design that inspires our bags today

Adam Boita, Founder

Adam has worked in marketing for global and international brands including PlayStation and ABSOLUT Vodka. Tired of being unable to find a work bag that was eco-conscious but didn’t sacrifice style, function of durability inspired him to found BOITA Bag Co.

Scarlett Leung, Co-Founder

Scarlett has worked on fashion, lifestyle and start-up brands for the last 10 years including Head of Retail EMEA and Global Franchise Manager for All Saints.