01 Aug 2018

Announcing Fatra CZ UK Distribution

Announcing Fatra CZ UK Distribution

Designer Libuše Niklová contributed to one of the major chapters in the history of modern Czech design through her collaboration with Fatra, a brand founded in Napajedla that has engaged in plastic processing and the production of plastic products since 1935. During the '60s and '70s, the designer created dozens of colorful plastic children's toys for Fatra, which cleverly used its own patents. While we take this material for granted today, plastic only became widely available after World War II. Niklová's work was groundbreaking as it altered the expected and stereotyped perception of children's toys- at that time, they were mostly wooden and made in limited batches. Now, Fatra is using her immensely popular and innovative toys as inspiration by collaborating with contemporary product designers on play things for today's kids.

 

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