Coral, galaxy and the English countryside30-Mar-2017
Last year Rebecca Ware set up Evelle Home to bring unique patterns and colours into people's homes. Her textiles, fabrics and prints are inspired by an idiosyncratic mix of corals, the galaxy and the English countryside. We caught up with her after her first Top Drawer exhibition where she was featured in the popular 'Spotted' section.
Why did you decide to start the company?
I launched Evelle Home after a DIY upcycling project that I struggled to find fabric for. All of the fabrics that I liked were too expensive and the fabrics that I could afford were a bit boring! I designed a print for the project which I had printed onto velvet shimmer fabric. When Evelle Home launched, this first design became our ‘Coral’ print. Although I appreciate a neutral interior I wanted to create a collection that was bright and unique that my customers could style alongside neutral or maximalist schemes to their taste.
Who is your typical customer?
Our main customers are upholsterers and interior designers who purchase our fabric by the meter. For our retail products, including cushions and lampshades, we attract a particular type of person rather than a demographic that is defined by age. Our customers are creative people that appreciate originality and want unique pieces for their homes.
What do you enjoy most about your job?
The most enjoyable part about setting up Evelle Home has been the variety. My daily schedule can vary between designing prints and visiting new manufacturers to sending out orders and customer service.
What has been your biggest challenge so far?
We signed up for Top Drawer SS17 six weeks before the show. Getting our Season Two samples ready in time was definitely our biggest challenge so far!
Where do you get your inspiration from?
My main inspirations for each print are travel and nature. For our first season I took inspiration from a number of unconnected visuals including Coral, the galaxy and the English countryside. For Season Two I visited Marrakech and based the four new prints around the trip. With each being inspired by the colours and shapes of a different place that I visited in the city.
What are your plans for this year?
Although we had a soft launch via social media in 2016, we launched professionally to industry in January at Top Drawer SS17 and have been non-stop ever since! We were involved in our first pop-up shop in March and plan to do more throughout the year. Meeting our customers and hearing their feedback face to face is invaluable. We also have three new partners that will be stocking our cushions, lampshades and art prints which we are really excited about!
Bindoo Linen Cushion
Season Two - Linen Swatches