Pretty Pink

Pretty Pink Eco-Jewellery was founded in 2005 by fashion enthusiast and Jewellery designer Ilana Ewing, who had the brilliant and compelling idea of bringing new designs and materials from the Amazon Rainforest, 60% of which is located in her native Brazil, to the ever-changing and developing fashion scene of Edinburgh, Scotland. Ilana's beautiful blends of raw and natural materials, vibrant colours, and encaptivating textures are created with respect, conscientiousness, responsibility, and heart. In 2018, Ilana partnered with fellow Edinburgh resident and Brazil native Amália Wragg to create stunning, vividly coloured, and pleasant pieces that allowed the two to showcase the wonder of their country of origin to the European market which was waiting for something new and unique to come along. Together, Ilana and Amália design and create classy jewellery using organic, natural, and ethically sourced materials from the Amazon rainforest of South America. Their pieces keep their charm without sacrificing sustainability.

At Pretty Pink Eco-Jewellery, we recognise the importance of taking care of our planet and the people who call it home. Many of our ethically sourced materials found in our eco-jewellery which we bring to Scotland come from a renewable and sustainable material known as Tagua, or Vegetable Ivory, the harvesting of which creates tens of thousands of jobs for South American residents who reside in the regions of Tropical Rainforest where the specific palm tree species that grow the material are found.

From the skilled hands of workers at small cooperatives in South America who polish the Tagua, drill holes and dye our precious materials, each of our eco-jewellery pieces is then affectionately and delicately handmade in Scotland by Ilana and Amália.