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The Way to You
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About Us
The Way To You is a London-based design studio reimagining flowers through contemporary crochet. Founded by two artists, the brand explores crochet not as a traditional craft, but as a sculptural and design-led medium.
Our work bridges careful handmaking with modern aesthetics. Each piece is developed in collaboration with a community of mothers, elders, and disabled artisans, supporting long-term, dignified employment while preserving skilled handcraft traditions.
What We Create
Crochet Flowers & Bouquets
Handcrafted stems, seasonal collections, and bespoke arrangements designed for retail display and long-term use.
Potted Crochet Plants
Ready-to-display designs with included vessels, offering a durable alternative to living plants.
NEW · Crochet Flower DIY Kits (2026 Collection)
A newly launched collection of crochet flower DIY kits, designed for confident beginners. Each kit includes carefully prepared materials and access to step-by-step video tutorials, available in both UK and US crochet patterns. The kits extend our design language into a hands-on making experience, ideal for gifting and creative retail.
Custom & Bespoke Projects
Made-to-order designs for retail exclusives, events, museums, and brand collaborations.
All products are made using soft, vegan-friendly yarns and are designed to last, offering a sustainable and reusable alternative to fresh flowers.
Why Buyers Choose The Way To You
Design-Led Craft
Crochet reinterpreted through a contemporary design lens, suitable for concept stores, museums, and curated retail.
Sustainable & Vegan-Friendly
100% cruelty-free materials, designed for longevity and reuse.
Social Impact with Integrity
Each piece supports artisan communities through fair, long-term employment.
Proven Retail Performance
Stocked by over 50 retailers across the UK, EU, North America, and Japan, including museums, botanical gardens, and heritage destinations.
Industry Recognition
Shortlisted for Gift of the Year 2025 in the Design & Craft category.
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