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F.Y.G
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FYG is an independent British fragrance and lifestyle brand creating distinctive, design-led products made to be discovered, gifted and enjoyed.
Founded in 2020 by Demi Pendakis, FYG began with a simple belief: fragrance should do more than smell beautiful. It should evoke a memory, change a mood and create a moment.
Our collections combine perfumery-led fragrance, contemporary design and accessible luxury across candles, reed diffusers, wax melts, fragrance oils, bath and body, hand creams and gifting.
At Top Drawer, discover our bold new Signature Collection, our innovative Candle Pearls, The Forever Candle, the bestselling Back to Basics Collection, and our wider fragrance and gifting offer for 2026/27.
FYG products are developed with sustainability in mind, using our coconut and non-GMO rapeseed wax blend, recyclable packaging and carefully considered materials.
Winner of Gift of the Year 2022, FYG is stocked by independent retailers, garden centres, lifestyle stores and destination retailers across the UK.
Beautiful fragrance. Strong gifting. Commercial price points. A brand with a story.
Address
FYG15 London Road
Shenley
Shenley
Herts
WD7 9EW
United Kingdom
Value-Led Categories
- British made
- Eco-friendly
- GA Member
- Service private label
- Sustainable
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