The Sitemakers essential ecommerce guide for retailers

Ray Buckler & Nick Pratt - Sitemakers

• The business elements - planning a successful ecommerce project.
• How to avoid the main ecommerce pitfalls, overcoming the commercial, technical and practical problems of online and multi-channel retailing as a independent retailer.
• The key components of a good ecommerce website.
• Incorporating mobile into your ecommerce thinking.
• Attracting new customers and then keep them coming back, to the website...and to your store.
• How a good ecommerce platform can drive success. 

Using website statistics to drive sales.  Learn directly from your visitors; what they are looking for and how to present it on the website.