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Top Drawer

A/W, 10—12 September 2017 | Olympia London

| S/S, 14—16 January 2018

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Adeela Salehjee

Fashion | Stand: 128

Adeela Salehjee is a London based designer, knitwear specialist, creative director and entrepreneur with well over a decade of business, luxury and fashion industry experience. 

Her extensive training includes a BA degree in Textile Design from Central Saint Martins where she specialised in knitwear, as well as a BA in Business Marketing from the American University London. 

Since graduating she has worked for and been head-hunted continuously by many well-known fashion houses including Dior Couture, Calvin Klein and Vivienne Westwood and most recently Burberry where she spent the last eight years across a wide spectrum of creative departments. Her experience has ranged from designing and developing collections, directing and managing large creative teams, fashion sourcing, building and nurturing client and production relationships, through to working on marketing and PR activities.

Her deep knowledge of the luxury and fashion market has moulded her vision to provide customers with luxury essentials that consistently adhere to the latest environmental standards, whilst striving towards being a key player championing environmental preservation and eliminating waste. She is also the founder of her eponymous fashion label.

Brand 

Our brand specialises in versatile, modern, timeless pieces with a specialist focus on working with natural fibres. Cashmere, merino wools, baby alpaca and cottons remain central, that are sourced from hand-picked, sustainable suppliers around the world. There is something distinctly charming in the knowledge that each spool of luxurious yarn and therefore garment, can be traced back directly to the animal from which it came.

Concept:

The concept behind our designs is to create something special yet timeless The pieces are well considered and versatile and we’d like to think that we have something for everyone.

Our designs are targeted towards professionals who have an appreciation for good quality products that are comfortable, elegant, functional and allow freedom of movement.

Our collections are inspired by a passion for travel and has a global gypsy meets jet set spirit combining luxury with a bohemian lifestyle and we keep our designs understated, chic and unexpected, differentiating the ordinary from the extraordinary.

Mission

Our driving force is to create beautiful pieces whilst remaining mindful of how the creation of our designs affect the environment. Consequently, we source only the finest natural raw materials and streamline our processes to minimise carbon footprint and making our mission simple - To provide our customers with luxury essentials whilst being responsible, which is equally important as quality functionality and aesthetic.  

We love to give back wherever possible and run a ‘cashmere made with love initiative’ where 10% from our profits are contributed towards keeping someone else warm.

Products

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Press Releases

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  • LUXURY CASHMERE BRAND LAUNCHES AT TOP DRAWER

    11-Jul-2017 by: LUXURY CASHMERE BRAND LAUNCHES AT TOP DRAWER Adeela Salehjee’s seasonless cashmere range makes a warm and woolly welcome for AW17/18 London, United Kingdom: Adeela Salehjee is a London based knitwear brand specialising in edgy yet versatile, modern yet timeless designs for Women’s apparel & accessories and gender neutral children’s wear with a specialist focus on working with natural fibres, predominantly cashmere & cashmere blends. Adeela Salehjee has worked with many well-known fashion houses including Dior Couture, Burberry and Vivienne Westwood. Following a decade in luxury fashion the driving force with this namesake brand is to create beautiful pieces whilst remaining mindful of how the creation of her designs affect the environment. Consequently, streamlining the supply chain and sourcing only the finest natural raw materials from Inner Mongolia to provide her customers with luxury essentials whilst being responsible. Her deep knowledge of the luxury and fashion market have moulded her vision to provide customers with unique designs that consistently adhere to the latest environmental standards, whilst striving to be a key player championing environmental preservation and eliminating waste. The collections are inspired by a passion for travel and has a global gypsy meets jet set spirit combining luxury with a bohemian lifestyle. The core designs are understated and chic with unexpected statement fashion styles, differentiating the ordinary from the extraordinary. The collection comprises of: The Courcheval - A mid weight, mid length high quality, open front cashmere cardigan that is colour blocked. A staple wardrobe piece with a point of difference. The Valloire - A solid colour version of The Courcheval that was featured in TATLER’s July issue. Because every woman should have one in every colour. The Gstaad: A modern approach to a crew neck with functional plackets at the side seam and beautifully hand designed, embroidered hummingbirds at the shoulder in tonal shades. The Arosa: A cashmere batwing cape sweater knitted in a rib stitch, this style gives the illusion of wearing a cape with the functionality of a sweater, making it less fussy. finished with crosses at the front and back for an added design element. Recently featured in TATLER’ August issue. The Chamonix Beanie: A slouchy relaxed fit cashmere beanie that will not ruin your blow dry. Finished with a removable and changeable fur pom pom when you feel like a different look or to wear on its own / dry clean. The St Moritz: A lofty, super soft, floral, double faced jacquard knit blanket shawl to accessorise your sofa or use as a wrap. These are just some of the exciting products to see. There are some very exciting new statement styles in work for the festive season that we look forward to sharing with you. They run a Cashmere Made With Love initiative where 10% of profits are donated towards ‘keeping someone warm’. www.adeelasalehjee.com

    London, United Kingdom: Adeela Salehjee is a London based knitwear brand specialising in edgy yet

    versatile, modern yet timeless designs for Women’s apparel & accessories and gender neutral children’s wear with a specialist focus on working with natural fibres, predominantly cashmere & cashmere blends.

     

    Adeela Salehjee has worked with many well-known fashion houses including Dior Couture, Burberry and

    Vivienne Westwood. Following a decade in luxury fashion the driving force with this namesake brand is to create beautiful pieces whilst remaining mindful of how the creation of her designs affect the environment. Consequently, streamlining the supply chain and sourcing only the finest natural raw materials from Inner Mongolia to provide her customers with luxury essentials whilst being responsible.

     

    Her deep knowledge of the luxury and fashion market have moulded her vision to provide customers with unique designs that consistently adhere to the latest environmental standards, whilst striving to be a key player championing environmental preservation and eliminating waste.

     

    The collections are inspired by a passion for travel and has a global gypsy meets jet set spirit combining

    luxury with a bohemian lifestyle. The core designs are understated and chic with unexpected statement

    fashion styles, differentiating the ordinary from the extraordinary.

Contact Details

FLAT 67 NORTHWAYS
COLLEGE CRESCENT
London
NW3 5DP
United Kingdom
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SECTOR

Fashion

CATEGORY

  • Accessories

PRODUCTS

  • Clothing
  • Cushions & Throws
  • Hats
  • Scarves & Wraps
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